Toshiba Milano Salone / Dorell.Ghotmeh.Tane

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Text description provided by the architects. This project was initiated by Toshiba, a corporate citizen of planet Earth, wanting to create a light installation featuring LED lights at Milano Salone 2011, the world’s largest design trade fair. Since its commercialization of the incandescent light bulb in 1890, Toshiba has continued to contribute to the development of lighting culture through its cutting-edge technology, consistent innovation and passion for light. The company entered the European LED market in 2010. It is committed to the development and creation of innovative next-generation products that are based on the understanding of the unique cultures and diverse values of different countries and regions, in harmony with people and environment.